3 Successful Radio Ad Examples to Base Your Own Ads On
It’s time to come up with the next big marketing project for your company. The last campaign went well, but you want to branch out into radio this time.
Depending on where you’re playing the ad how many times your ad plays, radio advertisement ranges between $200 and $5000 per week! The last thing you want is to waste your marketing dollars on unsuccessful radio ads.
But how do you make a radio commercial that grabs your audience’s attention? Can you emulate someone else’s ad without sounding derivative?
Don’t worry because we’ve got you covered! Keep reading for our 3 favorite radio ad examples to help inspire you for your next marketing campaign.
Tips for Producing a Radio Ad
Coming up with your first radio ad campaign can feel daunting. But, once you get started, it’s not as hard as you may think. Here are some of our favorite tips to help get you started.
- Aim the ad at your target audience
- paint an audio picture
- use a powerful call to action
- Keep it short and sweet
If you need help making your radio ad campaign a reality, consider getting production help from this company or others like it. There’s no shame in asking for help from the professionals in the field!
Top 3 Radio Ad Examples to Inspire You
Ok, you’re ready to write the script… but the writer’s block has you stopped in your tracks. We hope these killer ads help inspire your next genius radio marketing campaign.
- Harvey Nichols
This salon company came up with a funny commercial to bring in new clients. It begins with a man calling emergency services in a panic because a strange woman stole the family car.
After the assailant returns to retrieve their purse, the man realizes that his wife had done her hair in a new color and hangs up the phone! The announcer then tells the audience to use caution when getting beauty services with Harvey Nichols because your loved ones may not recognize you!
- Dove
The Dove brand focuses a lot of attention on body positivity. One radio ad they put out made an impression on the masses.
The announcer talks about how no one thinks about their tongue until someone mentions it. Then, all you can do is focus on how your tongue feels inside your mouth!
Then the announcer tells the audience to think about how we change the way young women think about themselves in the same way and invites them to visit their website for more information.
- Honda
Honda came out with a Honda CRV Black Edition. The ad for it was nothing short of brilliant!
The announcer invites the audience for a sneak peek of the new Honda CRV Black Edition by first closing their eyes, then a long pause. After the pause, the announcer introduces the make and model of the vehicle again and emphasizes that the new edition is “all in black”.
The Two Most Important Tools of Radio
Remember to make your radio ad unique. Imitating another company’s ad is a compliment. But, there’s a fine line between imitation and plagiarism!
There are 2 important tools to use when making a successful radio ad; sound and silence. Be sure to use both tools to get the most impactful and memorable advertisement possible.
We hope you enjoyed reading this article and that you got inspiration from these radio ad examples. For more great articles about advertising, marketing, business, and more, check out the rest of our blog today!
