7 Futuristic Trade Show Booths That’ll Capture Everybody’s Attention
Are you anticipating a trade show experience in the future but want the most bang for your buck? It’s time to consider unique trade show booth ideas. The design of your booth is one of the most important aspects of a successful trade show experience.
A boring booth that looks the same as your competitors will blend into the background. An effective booth will stand out while also effectively communicating your brand. Attendees will feel motivated to visit, speak with you, and leave their contact information.
With this in mind, read on to learn about some cool trade shot booths to boost your creativity and ideas for your next trade show!
What’s the Importance of Cool Trade Show Booths?
You may be wondering why you should invest the extra money or time on cool trade show booth designs. The simple answer is that your business will stand out. When it comes to trade shows, you want to be able to consistently draw interested traffic to your booth.
By focusing on cool trade show booth concepts, you’ll be able to attract attention in an instant in order to boost your ROI. You can take a look at some effective designs now.
Of course, you’ll want to track all of your leads in order to calculate your ROI. After setting up a way to capture your leads’ contact information, follow-up with them after the trade show in two to three days. You’ll be able to see how well these unique trade show booth concepts worked for you!
- Comfortable Seating
If the venue allows it, consider adding dynamic seating to your trade show booth. You know that attendees will be walking around for several hours–they’ll feel relieved to find an area to comfortably sit for a while and relax. Although not all of them are guaranteed to be interested in your business, you’ll attract far more potential leads by just offering a practical and comfortable area.
You can even offer snacks or refreshments as part of the experience, such as snack bars and water bottles with your logo on the wrappers.
- Beautiful Product Wall
If your business sells products, you can use those products as a way to stand out. By using your products as a repeating pattern that stretches all across your booth, you’ll be able to capture attention through a beautiful design that features the products you want to sell.
This is an especially great idea if you have similar products that come in different sizes and colors. You’ll have an easier time creating an attractive, patterned wall of your products.
- Overhead Decor
Many trade show booths try to look as wide as possible, but have you considered trying to make your booth appear as tall as possible? Not only will this help draw the eye upward, but more people will also naturally approach just to see what’s going on. Consider hanging branded decor from overhead in order to give this appearance of a tall booth.
You can even use simple spheres or other shapes in your brand colors for a simple but effective method.
- Living Walls
Trade show booths are famous for their plastic designs, but you can break the mold and draw attention by utilizing living walls instead. Living walls are made from flowers, plans, fruit, and vegetables for a colorful and attractive design.
This is a great technique if you’re in a business such as landscaping, flower delivery, or more. They can appear luscious and wild or carefully designed with your brand colors in mind.
- Schedule Demos
It’s important to remember that it’s not just about the decoration when it comes to cool ideas for trade show booths. You also want to create a space where people feel motivated to interact and engage. This makes it far more likely that visitors are willing to leave their contact information after they speak with you.
The easiest way to do this is to schedule product demonstrations throughout the day. Allow attendees to ask you questions, try out the product, and watch you use the product.
- Introduce Fun
Another way to encourage attendees to interact is to add games to your trade show booth. This can be as simple as a large prize wheel right in the front of your booth or even a digital game that’s projected onto a wall.
You can give out both winning and participatory prizes so that no matter the result, you’ll have several attendees walking around the trade show with your march in hand as a free advertisement.
- Miniature Venues
Last but not least, remember that you can completely transform your trade show booth to make it appear like a miniature enclosed space. For instance, a business that sells camping equipment can create a booth that looks like a giant, enclosed tent. Furniture designers may want to consider creating a space that looks like a small living room.
You can be as creative as you like with these miniature venues–just make sure that they relate to your brand in some way.
The Most Effective Trade Show Booth
Cool trade show booths have one thing in common–they’re creative. The creators are these booths are willing to take a chance and break the mold in order to create an experience and design that’s completely different than what people are used to seeing. Although this requires extra time and expense, businesses can be rewarded with more interest and qualified leads once the trade show is over.
Remember to create an experience that’s centered around your brand as well as your goals for the trade show. Try to collect as much contact information as possible from attendees so that you’re able to follow-up with them later.
Ready for more trade show secrets? Keep reading our blog for more tips and tricks!