How To Correctly Use Internal Linking

Internal links are links within your content that point to another page within your website. Internal linking can help increase website rankings, create hierarchy information for your website and spreads link juice throughout your website.

How To Use Internal Links

Your main priority for internal linking is giving the user the most information possible, which is relevant to the content they are reading. You should use internal links to navigate visitors to other sources within your site that they will find useful. Do not use internal linking as a method to spam your content with your keywords.

Where Should You Use Internal Links

You should only use internal links in the main content area of your web page. Google does not pay any attention to links in Headers, Footers and Sidebars.

main content area for internal links

How To Use Your Keywords

You should never write content and force keywords in to it. You internal links should be 100% natural. Your priority is to give the user the best possible experience on your website by supplying them with as much relevant content as possible. It is not a chance for you to spam your keywords with links.

Go through your content and find key phrases and link them to other sources within your website. These sources need to be 100% relevant to the reader and they will find your link useful. Do not force keywords use what you have written. Keeping your content and links natural is key. If you cannot use the key phrase as a link to your page, then it isn’t relevant.

Try not to use exact match keywords when linking internally. You site will gain more trust if your linking using supporting keywords. If there is an exact match link opportunity, which is 100% natural and relevant then use it. Always use an ‘alt’ tag on your internal links to describe what your link is about.

Here is an example of the HTML code for your internal links.

<a href="" title="Keyword Phrase">Keyword Phrase</a>

Internal Link On All Pages

You should try and link internally on all your web pages if possible. This will help create a hierarchy of information throughout your website and pass quality link juice through your site.

What Not To Do

–       Do Not include internal links just for the sake of it.

–       Do Not fill your content with internal links.

–       Do Not link internally if the page has no relevance or useful information to the visitor.

Try and keep your internal links to 5 as a maximum.

Using Breadcrumbs

Not only will this help the visitor navigate through your website, it will establish information hierarchy through your site and give you strong keyword backlinks.

Using Breadcrumbs For Internal Linking