Website maintenance can cost anything from £14.95 – £349.95 per month depending on the current website state and level of work required. Here are typical prices on how much website maintenance costs:
30 mins = £14.95
1 hour = £24.95
2 hours = £49.95
5 hours = £124.95
10 hours = £199.95
20 hours = £349.95
The cost of your website maintenance requires many different factors, including, how much work is required each month, the size of the website, has the site been neglected for a long period of time, is it an eCommerce website, is SEO involved, your monthly budget and many other important factors.
Below is a list of all website factors that need to be taken into consideration to determine how much website maintenance services costs for your website and business.
What Is Your Monthly Budget?
Setting a maximum monthly budget for website maintenance is key. As maintaining your website is an ongoing expense you need to ensure you can afford the monthly outgoings each month. Do not over stretch your budget to begin with.
Startup businesses should always start on the lowest package for the first 6 months. Some maintenance each month on a website is better than having nothing at all.
How Much Work Is Required?
You need to outline the work scope you require each month. Write down a list of updates you require each month as this will give the website maintenance company the ability to give you a more accurate quote.
Clients with eCommerce websites tend to require more hours each month due to online shop and product management with stock, new products, coupon codes and new product images.
Please bear in mind there is a lot more work involved to manage a website than just performing updates.
Is It A WordPress Website?
If you have a WordPress website then you need to have various updates executed each month. On average, WordPress release an update at least once a month. This typically means that your theme and plugins require updating to be compatible with the latest WordPress version.
In most cases its not as simple as just clicking the update button. Tests are required to ensure the latest version of WordPress is compatible with your theme and plugins. All 3 need to work together to ensure a fully functional website.
Size Of Website?
Large websites (anything over 100 pages/posts/products) require a higher level of website maintenance to keep it running efficiently. The more pages a website has the more time required to work through each of these pages.
eCommerce websites with a high number of products require a lot more maintenance hours each month to ensure products are loading, displaying, functioning and up to date to make sure users can purchase without any problems.
Larger websites over time start generating dead or old pages in Google’s index. Take a look below at ‘Google Index Bloat’.
Has The Website Been Neglected?
The older a website gets with any form of maintenance, the more work is required to bring it back up to modern standards. This can be anything from coding, appearance, content management system updates, theme updates, plugin updates, index bloat, SEO, updating content and images.
The best way to look at website maintenance and management is to view a website as a plant. If you do not look after it on a regular basis it will start to die. Luckily, unlike a plant, a website can be brought back to life!
Is The Website eCommerce?
As mentioned above, eCommerce websites require a lot more maintenance and management. Products change regularly. They go out of stock, get discontinued or upgraded. Providing the user with the latest and correct information is vital for any eCommerce website.
If a user knows that a product has a certain spec after an update and your website doesn’t show it, you will lose all trust from the user and also the sale.
Also any user that sees a product is out of stock is the most annoying factor for any online shopper. Stock management is vital for any online business to succeed.
Do You Have SEO?
SEO (search engine optimisation) is constantly changing and updating. At least twice a year these updates from Google require you to perform huge updates throughout your site to be considered by the search engines to rank high.
SEO isn’t just installing Yoast! There are loads of Google ranking factors that determine how website rank on the first page. Your website maintenance package should cover onsite SEO as a bare minimum.
Selecting the right hosting package is vital for any website maintenance plan. We have many clients come to us wanting to keep their existing hosting package for a number of different reasons:
- It’s cheap.
- Using them for many years.
- Afraid of change.
- Like full control.
The truth is if a hosting company is poor, none of the above matters. Having a website constantly crashing, throwing up error codes, performance issues, limitations and support staff that are inexperienced are no good. A hosting company that has any of these problems are losing your business money.
There are 100’s of hosting companies available today and an interesting fact for you, most of them are just resellers to another company. So what if you have a problem? You contact your hosting company with the problem and they need to contact the real hosting company to fix it. This is very time consuming and your site could be down for days waiting for responses going back and forth.
What you should be looking for with hosting is a company that actually provides hosting using their OWN server. This will give you the best level of support and it will be a lot cheaper going direct to the client.
Mobile Responsive and AMP Ready?
AMP (Accelerated Mobile Pages) is a project released by Google that delivers lightening fast load speed on mobile devices. As this is a Google tool it is important you have AMP available on all your bog posts to boost mobile search rankings.
Having posts that load instantly gives your user experience a huge boost. Important updates like AMP should always be included in any website maintenance cost and package.
Website Maintenance Basics
All of the below should be standard in any website maintenance package. If you come across a package that only includes hosting, this is not website maintenance. For a company to properly manage a website the below points need to be covered as an absolute minimum.
As mentioned above, your website hosting is vital to your business online. Do not cut corners.
You should be able to contact your website maintenance company 24/7 and request any updates and changes within your allotted monthly allowance.
CMS & Plugin Updates
Updating WordPress, Plugins and Themes, along with checking compatibility issues should be as standard.
Weekly backups of your emails and website is vital to keep your business secure.
Load Speed and Performance
Making sure a website loads as fast as possible and performs efficiently.
Optimising all web pages correctly for your targeted keywords, not just changing your meta tags!
Ensuring your site is secure against all malware and hacks.
Support and Advice
Having a professional available 24/7 at the end of the phone to discuss critical problems or updates.
Giving advice from someone with 10+ years experience in website design and internet marketing to help get the most out of your website.
Google Search Console & Analytics
Monitoring website traffic and Google issues with the ability to fix and advise traffic increase solutions.
Google Index Bloat
Removing old or dead web pages indexed in Google. Read more here.
So How Much Does Website Maintenance Cost?
You can get a decent website maintenance plan from only £149.95 a month which covers all the major points mentioned above. If all the above isn’t mentioned, don’t bother sing the company as your site is not being managed correctly.