How to come up with a company name
The name for a company, brand or trademark is an important part of marketing in terms of how other people perceive your brand. Beautiful and sonorous names are easy to remember, increase sales and brand confidence.
Proper naming is an art. But what if you can’t choose a beautiful and original name? In this case, the Turbologo name generator will come to the rescue.
To help you decide, let’s look at the main rules for selecting a good company name.
Good name rules
A good nam (brand, trademark or model):
- Sonorouse for a company
- A short
- Unique
- Easy to spell
- Easy to remember
- Sounds good for speakers of other languages
- Associated with the scope of the company
Let’s move on to practice.
Where to look for inspiration?
Good options for the name of the company may be:
• Names
Examples: Heinz, Ford, Boeing, Ferrari, Hermes, Prada
Such names subconsciously inspire confidence in the consumer, because if a person named a company by his own name, it means that he is doing his job well and provides only high-quality goods or services. More than 40% of companies pick this method.
• Flora and fauna
Examples: Puma, Mustang, White Horse, Rabbit, Camel, Dragon, Apple
Many beautiful and rare names can be found in the world of plants and animals. Flowers, trees, animals, vegetables, fruits, and even mythical animals.
• Associations
Examples: Pixel, Digital, Pepsi, Sharp
Keywords that evoke associations with its activities work great as a company name — they are easier to remember. The founder of Sharp once sold sharp pencils, and Pepsi is a digestive enzyme.
• Places and events
Examples: Adobe, Nokia, Cadillac
For naming, you can use any places and events. For example, Adobe is a river, Nokia is a Swedish city, and Cadillac is the name of one of the famous residents of another city.
• Abbreviations
Examples: IKEA, Sega, AMC
Sometimes you can successfully shorten long company names and get a beautiful and simple name that will go down in history.
• Words from other words
Examples: Facebook, Volkswagen, Coca-Cola
You can take two simple words and put them together — this is how Facebook, Volkswagen, Coca-Cola appeared.
• Repetitions of similar words
Examples: PayPal, Kit Kat, Chupa Chups, Rolls-Royce
If you combine two similar-sounding words, it will help you remember the brand faster. This technique is used by marketers in many countries around the world.
UNSUCCESSFUL NAMING EXAMPLES
• Inappropriate title.
If a construction company chooses a funny name like “Rick and Morty”, this will obviously raise questions from its partners and change the attitude towards the brand.
Exception. Sometimes an inappropriate company name is firmly embedded in the memory precisely because it causes perceptual dissonance.
• Words with negative associations
If you work with other countries, it is worth clarifying how your name will sound in another language. Chevrolet Nova doesn’t sell very well in Latin America, because in Spanish “no va” means “does not go”, in translation from Ukrainian the name WISPA chocolate sounds like “pox”, and in Japan there is a sushi restaurant called “Fuk Mi”.
Choosing a name for a company is not easy, but very interesting. Focus on your goals and feelings, and then you will definitely find a beautiful and capacious name by which you will definitely be remembered.