Optimal Settings For Yoast – Website Maintenance Tip

Optimal Settings For Yoast – Website Maintenance Tip

Onsite SEO is the key and foundation to online success. It doesn’t matter how many quality inbound links you have if your website isn’t correctly structured and optimised for your targeted keywords then all your offsite efforts will be wasted. A great tool we use is the Yoast SEO Plugin.

Its not just about having the ‘green lights’ pop up on every web page (to be honest, this bit is irrelevant to me), its all the additional functionality that comes with Yoast that many people are unaware of or not utilising correctly. WordPress websites kick out a lot of unwanted data and pages that you do not want Google indexing as this will lead to index bloat and other ranking issues. Yoast helps with this.

Below you will find the optimal SEO settings achieved with Yoast to give your search engine rankings a quick boost.

 

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What Does Yoast SEO Offer?

 

Yoast and onsite SEO isn’t about getting those green lights to display. In my opinion, they are only very, very rough guides. All these lights tell you is if your targeted keyword is repeated in the right places multiple times, but when you come to optimise your pages correctly you never repeat the same word over and over again. What you should be focusing on is using variants of this keyword throughout your page, so thats the first point, do not focus on the green lights.

Yoast is much more than these green lights! When you build a WordPress website you are probably unaware of index bloat. This is where your WordPress site kicks out page & blog archives, filter pages, author pages, category pages, tag pages and tons of other irrelevant material that causes ranking problems. These pages lead to duplicate content indexed in Google and dilutes your overall quality of content.

This is what you should be using Yoast for along with a few other great features to help boost Google rankings.

If you apply the below settings to each section you will see an increase in search engine rankings.

 

Dashboard

 

If you login to your WordPress dashboard and click SEO > DASHBOARD on the left hand menu. On every single tab within Yoast you will have a ‘Help Centre’ that explains what each section is about with a great video.

 

yoast seo help centre - website maintenance

 

Dashboard

 

From your dashboard you can see any major problems your site may have. If a problem does arise, it will be listed here and the required steps to take to fix the problem.

 

yoast seo dashboard - website maintenance

 

General

 

If you move over to SEO > DASHBOARD > GENERAL – You will see a Configuration Wizard. This will partially setup your Yoast plugin, but I always choose to manually update the settings.

 

yoast seo dashboard general - website-maintenance

 

Features

 

SEO > DASHBOARD > FEATURES – This section allows you to access the full features of Yoast. Make sure they are all enabled.

 

yoast seo dashboard features - website maintenance

 

Company Info

 

SEO > DASHBOARD > COMPANY INFO – This is important for branding and local SEO. Make sure your company info is filled out and an image is uploaded.

 

yoast seo dashboard company info - website maintenance

Webmasters Tools

 

SEO > DASHBOARD > WEBMASTER TOOLS – Add your verification codes in these sections. This will connect Yoast to your Webmaster Tools to supply you with important site issues.

 

yoast seo dashboard webmasters - website maintenance

 

Security

 

SEO > DASHBOARD > SECURITY – Another advanced feature that needs to be enabled to access it.

 

yoast seo dashboard secrity - website maintenance

 

Title & Metas

 

Now if we go to SEO > TITLES & METAS this is the main function i believe Yoast is important for. Here we can start blocking spiders from indexing unwanted/irrelevant web pages.

 

General

 

SEO > TITLES & METAS > GENERAL – Ensure the below settings are applied.

 

yoast seo titles meta general - website maintenance

 

Homepage

 

SEO > TITLES & METAS > HOMEPAGE – Nothing to see in this section!

 

Post Types

 

SEO > TITLES & METAS > POST TYPES – In this section we can start adding date snippet previews on our pages that will display on Google search results. We do not want to apply the date snippets to our main landing pages as this will shorten our meta description that will contain valuable content for the user. I suggest only apply date snippets to blog posts.

It is important you have the settings as below under the media section. This will stop the conversion of your images being made into actual web pages. This can be a huge problem with WordPress websites.

Apply all settings as below. You may see more options on this page depending on your theme.

 

yoast seo titles meta post types - website maintenance

 

Taxonomies

 

SEO > TITLES & METAS > TAXONOMIES – This is the main section within Yoast and will solve a lot of your ranking problems. Here we can fix duplicated content by making all our archive and category pages noindex. Please take a read on the next step to fix Google index bloat as it comes in 2 parts.

 

yoast seo titles meta taxonomies - website maintenance

 

Archives

 

SEO > TITLES & METAS > ARCHIVES – Some more settings to help with index bloat.

 

yoast seo titles meta archives - website maintenance

 

Other

SEO > TITLES & METAS > OTHER – Helps strip irrelevant/dead code from your site.

 

yoast seo titles meta other - website maintenance

 

Social

 

SEO > SOCIAL -Here we can start connecting your social media accounts to your WordPress website that will help with branding.

 

Accounts

 

SEO > SOCIAL > ACCOUNTS – Copy and paste your social media links and twitter handle in this section.

 

yoast seo social accounts - website maintenance

 

Facebook

 

SEO > SOCIAL > FACEBOOK – Upload your image and link the admin of your Facebook Business Page here. Allows you to retrieve more data about Facebook traffic.

 

yoast seo social facebook - website maintenance

 

Twitter

 

SEO > SOCIAL > TWITTER – Apply the below settings. If your Twitter account is new or inactive it can take a while for them to display large images on your feed.

 

yoast seo social twitter - website maintenance

 

Pinterest

 

SEO > SOCIAL > PINTEREST – Follow the below steps on this section.

yoast seo social pinterest - website maintenance

 

Google+

 

SEO > SOCIAL > GOOGLE+ – Simply add your Google + URL.

yoast seo social google - website maintenance

 

XML Sitemaps

 

SEO > XML SITEMAPS – With Yoast you get a free sitemap generator that automatically updates when you add a new page or image. Yoast sitemaps contain a lot more data than other sitemap generators i have used. You will need to delete any existing sitemaps you currently have uploaded on your server before starting the below steps.

 

General

 

SEO > XML SITEMAPS > GENERAL – I always keep the max entries to 500 to make things run better. If you click on the ‘XML SITEMAP’ button you can copy and paste each URL listed into your Google Webmasters Tools.

 

yoast seo xml sitemaps general - website maintenance

 

User Sitemap

 

SEO > XML SITEMAPS > USER SITEMAP – Make sure this is disabled.

 

yoast seo xml sitemaps user sitemap - website maintenance

 

Post Types

 

SEO > XML SITEMAPS > POST TYPES – Here we can decide what we want to include in our sitemap. All of these settings can be added. We have chosen not to add MEDIA and TEAM MEMBERS.

 

yoast seo xml sitemaps post types - website maintenance

 

Excluded Posts

 

SEO > XML SITEMAPS > EXCLUDED POSTS – Add post IDs here to not include in your sitemaps.

 

yoast seo xml sitemaps excluded posts - website maintenance

 

Taxonomies

 

SEO > XML SITEMAPS > TAXONOMIES – We do not want any of these in our sitemap. Check ‘not in sitemap’ for all options.

 

yoast seo xml sitemaps taxonomies - website maintenance

 

Advanced

 

SEO > ADVANCED – I’m not sure why this section is called advanced as most of it is already preset. Double check the settings apply as below.

 

Breadcrumbs

 

SEO > ADVANCED > BREADCRUMBS

 

yoast seo advanced breadcrumbs - website maintenance

 

Permalinks

 

SEO > ADVANCED > PERMALINKS

 

yoast seo advanced permalinks - website maintenance

 

RSS

 

SEO > ADVANCED > RSS

 

yoast seo advanced rss - website maintenance

 

Tools

 

SEO > TOOLS – Here you can make changes to all your pages meta title and description settings without clicking edit on each page. You can also create backups of these settings which should be done regularly.

 

yoast seo tools - website maintenance

 

Bulk Editor

 

yoast seo tools bulk editor - website maintenance

 

File Editor

 

yoast seo tools file editor - website maintenance

 

Import and Export

 

yoast seo tools import export - website maintenance

 

Search Console

SEO > SEARCH CONSOLE – Connect your Google Webmasters Tools to Yoast to view any problems.

 

yoast seo search console settings - website maintenance

 

Page / Post SEO Settings

 

Now i will go into the Yoast settings when you edit a web page. This should only be used for your meta titles, meta descriptions and social media text & images. Please try not to pay too much attention to the green light!

 

Edit Snippet

 

Click the ‘Edit Snippet’ button and add your meta title and description. There is a green bar that tells you how much space you have remaining. Never go all the way to the end as Google will start cutting your text off. Aim to only go 80% of the way to ensure Google contains your meta info. Here is a link on how to write great meta tags.

 

yoast seo page post edit snippet - website maintenance

 

Social

 

When yourself, or someone else shares your links on Facebook and Twitter you can assign the title, description and image here. This should be completed on all web pages.

 

yoast seo page post social - website maintenance

 

Advanced

 

Its not really advised to add nofollow tags to content pages but this can be done here if required to. This is mainly used for adding content to your site so users can read it using a Canonical redirect.

 

yoast seo page post advanced - website maintenance