Want to Hire an Influencer? Here’s How to Go About It
Just how powerful is influencer marketing?
In a recent poll, 70% of teens say they trust and relate more to YouTube creators than traditional celebrities. Meanwhile, 40% of millennials say that their favorite influencers understand them better than their closest friends!
There’s no doubt about it: 2021 is the year to hire an influencer. In fact, influencer marketing for small business is no longer optional — it’s the go-to solution to grow your brand.
Let’s discuss some influencer marketing strategies you can start using today.
- Define Your Goals
It’s not enough to say you want to “grow your brand.” Before you start looking for an influencer, you need to be clear on what you want from the relationship.
For example, do you want to gain more followers? Drive more traffic to your website? Convert more leads into sales? How will you measure success (likes, shares, comments, reach, etc.)?
- Research Niche Influencers
Once you know what you want from an influencer, it’s time to look for one that’s a good fit for your brand. If you need help with research, a service like helloconvo.com can help you locate the perfect influencer in your niche.
In the meantime, make a list of potential candidates and consider the types of products they promote. Do their ideals and values align with your own? Are they active on the channels where your target audience spends a lot of time (Instagram, Twitter, TikTok, etc.)?
- Consider Their Audience & Niche
Just because an influencer is passionate about pets doesn’t mean they’re the right person to promote your custom dog collars. You have to consider other important factors like their reach, engagement rates, and personality.
An influencer with a million followers is fantastic, but how much does their audience actually interact with their posts? You might realize that a micro-influencer with only 5,000 followers has higher engagement rates than the more popular influencer.
Also, consider the influencer’s persona and appearance. Do they sound real and authentic? Do they make you smile, nod, or laugh? Or do they seem like they’re just out to make a buck?
- Reach out About Collaboration
Once you’ve narrowed down your choices, it’s time to get in contact.
Send an inquiry via email or direct message, or get in touch with their manager or agency. Be clear about your expectations and requirements and what you hope to gain from the collaboration.
- Hire an Influencer & Get Started
Before agreeing to become partners, read the contract carefully. Make sure you understand your role (providing products, paying compensation, etc.) along with what to do if the campaign fails to meet your expectations.
If you’re on the same page — and the influencer seems excited about your brand — sign on the dotted line and get started!
Become the Next Influencer Marketing Brands Success Story
If you want to hire an influencer, there’s no better time than right now. Influencer marketing is the wave of the future, and it’s one of the best (and most affordable) ways to grow your brand identity.
Now that you know more about hiring influencers, what’s next? Keep browsing our site for more great business and marketing advice.