Why Instagram has become one of the best social media marketing platforms?

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Instagram is considered to be a social media marketing platform in the world. It is a more popular social media platform as compared to other available social media. If you see the statistics you will find that the active users of Instagram are increasing every month. Unlike other social media marketing platforms, Instagram also allows its user to add a comment on every video in addition to uploading videos and you can get more followers fast and very easily.

Reasons behind the popularity of Instagram

There are many reasons why Instagram has become so popular today and some of the obvious reasons behind the popularity of Instagram are pointed out as follows:

  • Saving money with free Video Hosting: If you host videos on your own video hosting video server you will have to invest a lot of money. But you can save a lot of money by uploading 1000 videos free for Instagram subscribers.
  • Easy to use: Unlike other social media marketing platforms available in the market Instagram provides a very easy way to upload any kind of videos and images. The process of uploading video is the same no matter whether it is a commercial video or personal video or any other type of video. People always prefer to choose the easier platform to upload a video and when it will produce the same result whether you choose the hard path or easier path to upload the video why to choose the hard path.
  • Unlimited length, size, and several videos can be uploaded: Another best thing about Instagram is that you can upload an unlimited number of videos on Instagram. But in the video hosting platform, you will not be allowed to upload unlimited videos. Apart from that Instagram also allows you to upload a video of any size and length. Currently, you can upload an Instagram video of 2GB size. This is not possible with other video hosting platform that is available in the market. This is the main reason why most companies get a subscriber on Instagram.   
  • Submitting comment and Feedback: Another essential thing for which Instagram today has become the most favorite social media marketing platform is that it allows the audience to provide their valuable comment, feedback, and suggestions about the video and images that are uploaded on the Instagram platform. Thus, with the Instagram video, a company can directly get in touch with its potential customers and audiences. When an audience or any viewers of an Instagram video and images puts any comment on Instagram, those comments are automatically mailed to the company or account holder of Instagram. As such it allows the company to have a direct connection with their customer so that company can read more about the comment. Apart from that, there is another advantage that Instagram provides that is the user can delete the comment at any point of time whenever the needs.
  • Easy navigation: One of the most vital reasons behind the popularity of the Instagram social media marketing platform is that it can be navigated very easily. You can search for any Instagram video or image on Instagram by typing a keyword or by the topic. You can also find out the Instagram video by scanning the list of the most popular videos. If a user likes an Instagram video and feels to watch it, again and again, they can be subscribed to Instagram for free and once they subscribe to the Instagram video they will not be required to search for a video in Google search engine again and again. You can click here to read more about it.  
  • Support various video formats: Unlike other social media marketing platforms that are available in the market, Instagram supports various file formats. Instagram supports various types of video formats such as .WMV, .AVI, .MOV, .MPG, and many other file formats. But if you choose other social media marketing platforms you will not be able to get such a variety of file support for displaying your video. As such it is always better to choose Instagram than to go for other social media marketing platforms. You can never know which file format your customer has and if your Instagram video runs on any format more and more customers will be able to watch your video.
  •  Multiple browser support: Lastly, the most important point why Instagram has become one of the most popular social media marketing platforms in the world is because of its multiple browser support. Adobe flash payer is mainly used in the Instagram social media marketing platform. Adobe Flash play is supported by all modern web browsers that include Microsoft Edge, Internet Explorer, Google Chrome, Mozilla Firefox, Safari, Opera Mini, etc.

 

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