5 Ways that Tradespeople Can Find More Clients As We Enter 2021

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Whatever your opinion on the current economic situation, it’s hard to deny that 2020 has been a challenging year. Luckily, tradespeople have been able to pick up new work and benefit from consumers spending time at home, investing billions in home improvement projects. But as we leave 2020 and enter into the next year, how can you recoup your losses from 2020 and take your business to the next level? We’ve put together some strategies…

Ask for recommendations

The number-one best way to find new clients for your tradesperson business, whether you’re a plumber, carpenter, window fitter or builder, is to ask your clients to refer you to their friends and family. Word of mouth marketing is more important now than ever before – in fact, 92% of consumers trust recommendations from friends, family, and even strangers online. Open a Google My Business profile and allow reviews to be left on Facebook, too.

Use a new payment platform

One of the best ways to find new clients is to differentiate yourself from your competition, and you can do that through payments. Tradespeople are known to quote one price and then charge another, so why not sign up to PongoPay, the tradesmen payments service, and promote the fact that customers won’t pay you a penny until you’ve finished the job to a high standard. This escrow service is designed to build trust and protect you and your clients.

Build a company website

Another way to demonstrate your authority and build your client base is to launch a website for your business. Whether you’re a sole trader or operate under a brand name, building a website is a great way to show the world that you’re legitimate and reliable. Promote your recent projects, build a portfolio or recent work, and add a price list to give customers an idea of how much you charge. You can build your own website for less than £50 per year.

Harness the power of social media

You might not have the time to spend all day on social media, but there are significant benefits to having a presence on Facebook and LinkedIn. Promote your current projects, show off before and after shots, show off case studies, and let people know just how good you are at what you do. Then, the next time a potential client is looking for your services, they’ll come to you, having already followed your page. Consistency is key – try to post at least two or three times per week, and if you’re too busy, use a scheduling tool to help you.

Work with businesses

If you predominately target consumers and homeowners, consider the benefits of pivoting your business towards other businesses. The B2B sector can be highly lucrative and offer long-lasting, repeat business if you play your cards right. Position yourself as an affordable alternative to expensive handyman services and you’ll win contracts from SMEs across your local area. Once one or two are happy, you’ll find it easy to build up your B2B client base.

Do you have any other tips? Let us know and check back soon for more tips and tricks.

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