7 Cool Logo Ideas to Make Your Brand Pop
If you own a business, then odds are you know how challenging it can be to stand out from the competition. Half of all businesses go under in their first five years, so in order to survive, you have to pay attention to the little things.
Your company logo might not seem like an important thing, but the truth is that it can make or break your company. It is, after all, the first thing that most customers see when they work with you.
So how can you make an effective logo design?
Keep reading to learn about seven cool logo ideas that are sure to resonate with your customers.
- Keep It Simple
It’s tempting to go all out with logo design, but the truth is that you can do a lot with a little. Instead of going with something elaborate, consider creating something simple but powerful.
When done effectively, customers won’t be able to forget it.
- Incorporate Negative Space
Remember that negative space can be just as powerful as the text and colors that you choose.
Pay attention to what it looks like behind your logo as well. You might be able to end up with an interesting and subtle shape.
- Make It Personal
While it can be tempting to design a logo by looking at someone else’s, try to avoid doing this. Your logo should have no relationship with another company. It should represent your brand and yours alone.
- Be Smart With Color
Color is one of the most important elements of your logo. The colors you choose should represent your company, so choose them carefully. They should also mesh well with one another.
- Create Different Variations
Keep in mind that your logo will appear on different websites, and sometimes different backgrounds. Because of that, it’s not a bad idea to create different color variations of your logo.
You don’t want to end up posting your logo somewhere, only to realize that potential customers aren’t able to see it.
- Play to Your Audience
Does your brand appeal to high-class socialites? If so, choosing bright green Comic Sans as your font might not be a good idea.
Keep your target customer and audience in mind when you’re crafting your logo. It should cater perfectly to their wants and needs.
- Don’t Be Too Direct
Do you own a surfing company? Don’t think that you have to have a blonde guy on a surfboard in your logo. There is such a thing as being too direct when it comes to creating a logo.
Get your point across, but do so tactfully.
Take Advantage of These Cool Logo Ideas
Designing a logo can be a challenge, especially if you’ve never done it before. Make sure to try out some of these cool logo ideas and tips, and you can be certain that the logo you craft will resonate with your customers and clients.
Do you now have a better understanding of how to design a logo? If you do, remember to check out some of our other posts for more guides and tips that’ll help you market and advertise your business.