Get Instagram followers Organically

Instagram became “the” social media network to be on in 2017 and that’s still going to be the case in 2020 and beyond. What makes it special? It is highly visual, engaging and has a massive following of active users to the tune of over 600 million. This combination of factors makes it possible to get Instagram followers organically, users that have the potential of becoming dedicated fans of your brand.

If you want to get Instagram followers organically, the first thing you’ll need to do is have a game plan in place. If you don’t have an Instagram strategy, you’ll just end up throwing every idea and tactic at the wall, hoping that something will stick. Once you have a good game plan in place, the following recommendations from a popular SEO Company in CT will help you get more Instagram followers.

Know Your Niche

Everything you do to promote your business and get Instagram followers comes down to knowing and focusing on your niche. If you have a clear idea of who your target audience is, you eliminate the guesswork and stress from your marketing efforts. Even more important, you are far more likely to be successful with your end goal.

Video, Instagram Live and Stories

You’re probably hearing that the use of video content is on the rise in popularity, but that has actually been the case for a couple of years now. If you’re just publishing still snaps, you’re missing out on an important strategy and a great deal of potential engagement. It’s actually been predicted that by 2020, an impressive 80% of internet traffic will come from video content.

Enhance Photos with Filters

A recent study by Yahoo Labs and Georgia Tech found that filtered photos were 45% more prone to generate engagement than unfiltered ones. Instagram offers several filters to choose from. The best filters to use were shown to be the ones that create a high contrast, higher exposure and warmer temperatures. When it comes to how many filters to use, it’s best to keep it simple by limiting it to 1 or 2 and to be consistent. Studies have shown that the top brands on Instagram consistently use the same filter for every post.

Promoting Your Content with Hashtags

Using hashtags is one of the best strategies to use to get Instagram followers because they “get” your content seen. Including at least 1 hashtag per post will on average generate 12.6% more engagement. Instagram provides you with enough room for up to 30 hashtags.

Use Branded Hashtags

A branded hashtag is one that is designed by a business or brand to promote its services or products. Just because it’s “branded” doesn’t mean you shouldn’t use it. The next time you check out your competition (if you haven’t been it’s time to start), pay attention to their hashtags. You’ll probably find that they’re using precisely the same hashtags you’re hoping to target, probably their own branded hashtags.

Engage, Engage, Engage with the Community

Last but certainly not least, if you want to get Instagram followers, you need to encourage engagement on your posts by actively engaging yourself. Instagram users are definitely more engaged than those on other social media platforms you it’s important that you are too.