How to Select an SEO Partner


The internet has become the gamechanger for modern small and medium-sized businesses. Companies can now reach potential customers they had no hope of reaching in the past. As long as your business can be found in the first two or three pages of Google’s search results, you are almost guaranteed more visitors to your website and presumably, more customers buying your goods and services. The problem is that with more customers comes more competition and all your competitors are vying for the first page of search engine results.

The path to page 1 of search engine result pages is through Search Engine Optimization (SEO).  SEO is a process of complex tasks which, when executed properly, will bring a website from obscurity close to or even onto page 1. The technical aspects of SEO are complicated and time-consuming.  In order to focus on business operations, it makes the most sense to outsource this important function to a team of experts.

There is no shortage of companies offering SEO services. A New Jersey SEO company can better serve NJ small businesses because they have the local knowledge of the area.  But how to select the right NJ SEO company?

Based on an analysis of the site and company goals, a good online marketing firm in NJ will make a plan which includes “detoxing” any bad links associated with the website and a keyword analysis to determine the search terms that will likely yield the best results. They will carefully choose websites to link back to the company website.

The SEO firm will create content including blog posts and infographics related to the products or services the company offers.

A good NJ SEO consulting company will keep the customer apprised of how the SEO campaign is going and make adjustments as needed.

Read this infographic from Landau Consulting to learn more about selecting your SEO partner.

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