Tips to Improve a Site’s Web Design

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Businesses have approximately five-seconds to let website visitors know what a brand or company is and what they offer. As a website owner, it is important to consider a few factors. For example, is the web design set up in an easy-to-navigate manner? Is the layout of the pricing simple to understand and see? Does the site have a high bounce rate? Depending on the answers to these questions, it may be time to improve web design.

When it is time to make changes to the existing design, there are several factors to consider, including what to do and what to avoid. Keep reading to learn some of the top tips to ensure a site’s web design meets the needs of consumers and search engines.

Make Sure the Site is Mobile Friendly

This is not a point worth arguing – today, it is a must. Regardless of what anyone else says, having a mobile responsive and friendly website should be at the top of the list when it is time to make improvements.

If a website is not mobile-friendly or responsive, it will hurt the business in a few ways. For example, Google (and other search engines) will drop the site’s rank. Also, the site is bound to lose visitors because people will have difficulties trying to look at the content on certain devices.

Now is the time to invest in a mobile-friendly and responsive site.

Create Simple Navigation for the Site

Look at the website from a user’s perspective. If someone lands on the site and finds that the navigation is muddled and cloudy, they may have a hard time getting around. Are the links, menus, and all the other information displayed all over?

Make sure to simplify the navigation for users. Even if there is a lot of content present, be sure to map it out to make it easy to find. This is going to encourage users to stick around and browse more pages on the site.

Improve the Speed of the Site

The page speed of the website is essential to keep users on-site and interested in what is going on. About 53% of people will leave a mobile site if it takes over three seconds to fully load. When making a website mobile responsive and friendly, be sure to take steps to improve the design by ensuring the speed of the pages is fast enough. Remember, this is true for any site – if there something as small as a two-second display in the loading time, customers are more likely to abandon their carts and bounce to the competition.

Eliminate Unneeded Content

More is not always better in the content world. Sometimes, the phrase “less is more” applies. This is even more true when discussing web design.

It is important to ensure the website is professional, smooth, clean, and concise. Do not offer so much that there is just too much. This is going to cause people visiting the site to bounce away and never return.

 

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