What are the fundamental activities of digital marketing


SEO, SEM, DEM (Email Marketing), Affiliate Programs and Remarketing are the five marketing points of a successful Digital Marketing strategy. Literally it is “the set of marketing activities that use web channels to develop their commercial network, analyze the market, predict its progress and create offers based on the profile of the target customer” digital marketing fort mill sc.

The term originates from “digital market” (“digital market”), to which the gerund- ing is added indicating an active participation by companies with direct actions on the market. Companies, these, which are intended for the sale of products or services , in order to increase customers and turnover. 

What are the activities of Digital Marketing?

The main Digital Marketing activities are SEO (Search Engine Optimization), SEM (Search Engine Marketing), DEM (Email Marketing), Affiliate Programs and Remarketing . 

In its evolution, digital marketing has become fundamental for e-commerce (the perfect fusion of technology, communication techniques and business management), for example, but also for publishing sites that support advertising. In its development it must in fact also take into account all social activities ( Social Media Marketing SMM), since it is not only a means of communication but a real tool to achieve one’s goals.

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What are the steps to follow in a digital marketing plan?

It starts from the Plan , or rather from a real initial market analysis. Who are the competitors and what strategies should be adopted? Goals must be defined, customer profile outlined and what needs to be done daily planned. 

The Reach is the heart of digital marketing, and two is to select the communication channels (which of course must be selected according to the target audience). Then we talk about Convert , the goal of bringing the user to the desired action: buy an item, subscribe to the newsletter, download a file. The best way to achieve this is to insert effective Call to Action . Engage is the after: you actually need to cultivate the relationship with the customer, making him loyal. Here we are also talking about “ native advertising”, Essentially advertising, but which involves the inclusion of promotional elements within coherent and non-random content. An operation, this, which allows not to disturb the user and to obtain greater interest. 

The importance of Digital Marketing

The Web Marketing (which also includes the Digital Marketing) is therefore a set of activities that revolves around a web site, so search engines like Google are the center of every web marketer and digital strategist.

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