7 Social Media DOs to Increase Your Brand Awareness
In the past few years, social media has quickly become a household name. With a majority of adults using these platforms in some way or another, savvy business owners have been taking note and have found ways to incorporate social marketing into their businesses.
Using social media not only offers free advertisement and increased brand awareness, but it also helps to build customer loyalty and can help you establish a reputation as an expert in your field.
It can be used to improve customer relationships, expand marketing efforts and reach out to an entirely new market. But it’s also easy to miss opportunities when you aren’t following the right etiquette.
With so much competition out there for brands’ attention, the only way to stand out is by doing certain things right in your social media approach.
Here are seven social media dos that will help increase your brand awareness:
Properly tag and hashtag.
It may seem like a no-brainer, but don’t forget to tag and hashtag all of your posts correctly. Every social media agency and manager knows the importance of using appropriate hashtags to increase the exposure of posts.
Most platforms have search functions that will allow users to find content relevant to their interests, so make sure you are using them!
Cross-promote across channels.
The goal is to maintain strong brand awareness, and the only way to do that is by increasing your visibility across multiple channels. When you post on Facebook or Instagram, make sure to cross-promote those posts by tweeting about them as well.
Similarly, if you tweet something that would be of interest to Pinterest users (for example, a recipe), make sure you include a link to the recipe in your Pinterest description.
Don’t be boring.
It can be easy to tip-toe on social media with your posts, worrying that you might offend or bore someone. However, if you are constantly trying not to do something, chances are you’ll end up doing it unintentionally!
Brands should never fall into this trap of thinking that they need to be safe and boring on social media. Instead, brands should embrace their voice and use it to engage their audience. Brands that take a fun approach on social media will have a much better time connecting with users on a personal level.
It’s very easy for some brands to come off as “robotic” on social media, never engaging with their potential customers. This is why it’s important to post content that your audience will enjoy and to engage with them personally.
Answer their tweets and comments. If they ask you a question on Twitter or Instagram, make sure to answer it. Brands should be more open on social media so that they can increase their connections and strengthen their brand awareness.
Optimize your bio.
It’s important that your social media profiles are properly optimized to avoid losing visibility on these channels.
Make sure to include all of your relevant contact information in your bios, such as website URLs and email addresses. You should also add the appropriate social media tags, which will help increase your brand awareness even more.
Be authentic and constantly engage your audience.
One of the keys to success on social media is authenticity. If your content seems forced or like an automated push of information, your audience will pick up on that immediately.
The consistent level of engagement you have with your audience is important as well. Social media should be a place where people can come to seek out industry experts, ask questions and even learn things that they couldn’t find anywhere else.
Remember, building relationships through social media takes time and consistency.
Focus on Quality Over Quantity
When it comes to social media, it’s important to focus on quality over quantity. Posting too often or with poor content will make people unfollow your profiles or ignore your updates.
It’s okay if you don’t have a lot of time to post because people prefer companies to be selective rather than spamming their news feeds. However, posting once a day is usually a good strategy to start out with.
It may take some trial and error to generate buzz around your brand, but having a committed awareness strategy is still one of the top priorities for many businesses today. By adhering to the tips mentioned above as well as partnering with a credible social media agency, you may position yourself to become a brand that stands out in the eyes of your target market.